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How is social media changing conventional cause-marketing tactics?
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How is social media changing conventional cause-marketing tactics?

What do Scotch tape, chewing gum, golf balls and Kentucky Fried Chicken have in common?  Well, at least around October, they are among the myriad products whose packaging blooms pink. For nearly 30 years, October has been designated by activists as National Breast Cancer Awareness Month (NBCAM); here’s a primer on how it all got […]

CNN's Sanjay Gupta reports on TKM-Ebola, a new drug in the works. PHOTO: CNN screenshot
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As concern over Ebola spreads, how are local firms affected?

Troubling news this week from the World Health Organization and the Centers for Disease Control and Prevention (CDC) about the burgeoning Ebola epidemic:  the CDC issued a worst-case scenario forecast of as many as 1.4 million cases by January.  While still largely confined to Africa, the Ebola outbreak is of growing concern worldwide and while […]

Joan Rivers photo in hands of a fan
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Joan Rivers’ passing spotlights surgical clinics, memorabilia sales

You know you’re a business writer when word of someone’s death spurs you to thinking about the economic impact of that permanent farewell.   The thought flitted across my mind the other day on word that comedienne Joan Rivers had died at age 81, and apparently I was not alone.  An Examiner.com story says “Ghoulish? Joan […]

Businesses beyond retail chalk up back-to-school sales
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Businesses beyond retail chalk up back-to-school sales

It’s axiomatic that back-to-school season is good business for apparel and footwear sellers, purveyors of pencils and gadget suppliers. But for an interesting twist on the standard end-of-summer stories, how about a look at other businesses that benefit from back-to-school, including unexpected sectors like lice salons and bars.  Services that reflect the realities of hectic […]

 What's Next in Covering the Affordable Care Act: Self-guided training
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What’s Next in Covering the Affordable Care Act: Self-guided training

“What’s Next in Covering the Affordable Care Act” was originally held on Aug. 6, 2014. After the launch of healthcare.gov, individuals will be anxious to see whether premiums go up when open enrollment, and for the first time, small businesses will be able to shop on an online federal exchange. Also, large businesses will be […]

Mosquito Squad truck
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Consumers itch and businesess profit as mosquitos swarm

As one of those lucky people generally ignored by stinging and biting insects, it was dismaying a week or two ago to be covered in itchy red welts after just a little while outdoors planting flower pots.  A few days later the graveside rites at a funeral I attended were actually cut short as mourners […]

New York City Pride SAGE photo
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New demographic forecasts prompt a closer look at marketing to seniors

Hot off the press from the U.S. Census Bureau, two new reports chronicle the aging of the United States’ population, a trend that can springboard stories on myriad business beats from health care to casinos. The number of people over age 65 is expected to more than double by 2050, to 83.7 million from around […]

Physical therapy fall prevention
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An aching, aging population will provide plenty of biz for physical therapists

Amid ongoing coverage of a tepid jobs market, it’s difficult to ignore on that offers double-digit growth in the coming years:  The federal Bureau of Labor Statistics is forecasting that demand for physical therapists will grow a whopping 36 percent between 2012 and 2022. According to the BLS, the median physical therapist — “help injured or ill people […]

Truckers, tote boards, tattoos and tequila:  Stories to localize in May
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Truckers, tote boards, tattoos and tequila: Stories to localize in May

May is another one of those action-packed month for business features that can tie into a number of industries or beats, and I wanted to provide some food for thought and resources about upcoming events you might want to localize. Place your bets.  Saturday’s 140th running of the Kentucky Derby is a big day for […]